And with 60% of people saying they would pay more for convenience, it’s a no brainer why brands should think about using Messenger for selling purposes. In the US alone, as many as 75% of customers have made a purchase or transaction through Facebook Messenger. Customers can make purchases, book appointments, check-in, apply for refunds more directly through the app. Enabling convenient purchases and transactionsįacebook Messenger is great for holding conversations, but it can also help streamline the customer journey by making transactions a breeze. According to the 2022 Sprout Social Index™, the platform US consumers and brands use most for customer service is Facebook. Not only are you able to provide fast and efficient responses to customer queries, but you are also giving them a personalized, private platform to voice their thoughts and concerns.
Using apps like Facebook Messenger for customer service can help you save some of that potential revenue. But if you’re wondering exactly how much, Zendesk’s 2022 report shows that 61% of customers will walk away from a brand after just one poor customer service experience. Providing exceptional customer serviceīad customer service can make you lose business.
Hyundai Australia, for example, reduced their cost per lead by 27% by running Messenger ads that prompted users to get in touch for a test drive. You can also set up Facebook ads targeting potential customers and encourage them to get in touch with you via messages. This could involve educating interested people about your products or services, answering their questions, addressing feedback and more. This is a chance for your brand to generate leads and nurture them into customers by holding meaningful conversations. Generating high-quality leadsĬustomers might reach out to you on Facebook for many reasons, but one thing is clear-they have displayed an active interest in your business by doing so. It’s the most popular messenger app in the US, with 82% of consumers claiming they use it regularly for instant messaging purposes.īelow are are some specific ways Facebook Messenger can benefit your business: 1. Why use Facebook Messenger for businessįacebook Messenger can be an integral part of your Facebook marketing strategy if you know how to use it right. We’ve also included some tips and best practices to help you make the most of this feature. In this article, we’ll walk you through the benefits of Facebook Messenger for business, and how to use it to build relationships with customers and sell products. With nearly 1 billion monthly users, Messenger can be an indispensable marketing tool for brands looking to connect with customers on Facebook. Facebook Messenger is a cross-platform instant messaging app developed by Facebook (now Meta).
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